Robin Hood
10 Nov. 2009
Robin Hood
Robin Hood is a charity that focuses on those in distress in New York City. In their words: Robin Hood targets poverty in New York City by finding and funding the best and most effective programs and partnering with them to maximize results.
The team at Robin Hood is renowned for their experimental nature with regard to processes for raising money. They are also known for trying to figure out the source of poverty and go after that rather than simply putting band-aids on the problems.
IFed and #feednyc
I was contacted by a friend of mine at The New York Times and was asked if I’d like to help explore how to integrate social media with Robin Hood’s cause. I couldn’t resist the chance to help those in need.
After a couple meetings we decided we’d build a system to help spread our message across Facebook, Twitter and Flickr. John Merlino, a designer from FRESHTHRILLS, whom I’ve worked on multiple projects with, worked on the graphics and I did the programming for what eventually became known as Robin Hood’s I Fed page.
We had a successful launch on Monday and the message flew through Twitter. You can see it’s message propagated by searching for #feednyc or by simply visiting the IFed page. It’s success has led to John and myself being designated co-chairs of the fund-raising event on Thursday, which Tiki Barber of the New York Giants will be hosting.
If you’re feeling philanthropic and can part with some money, please head over to ifed.robinhood.org for more information on how you can help. You can also get up-to-the-minute listings on what the twitter world is saying about Robin Hood’s holiday message. If you can’t spare any money this winter, please just spread the message using our Twitter or Facebook tools on the left side of the page.
Robin Hood’s mission is to feed 120,000 people in NYC this winter. Towards this goal, they have partnered with Fresh Direct, J2 Labs, FRESHTHRILLS and many people from the startup community in NYC.